We never forget our first love. That happiness and fire forever remain as strong as the day we've first felt it. With inspiration from this never-fading, timeless feeling, we created a new concept: Ultra Blue. Ultra Blue is an extension of Ultranero, and this time indigo and navy are in the spotlight. These blue denims will become a part of the life, time, and days of those who wear them.
This brave navy colour stays with you like the first love. It challenges time, water, sun, and air. Stay tuned, stay in blue and enjoy the new members of the Ultra-Color family.