With its secretive, mystical, esoteric nature, the color black creates an air of mystery. It keeps things inside, hidden from the world. Black creates a barrier between itself and the outside world, providing comfort while protecting emotions and feelings. It has also come to be the dominant color of contemporary fashion, being associated with everything modern and elite.
Today, we offer our customers a new black: Ultranero.
A black which does not fade. A black of which to be proud. A more powerful black. A more beautiful black. An ETERNAL black.
This is an upgraded Ultranero concept with new unisex and stretch denims.
Ultranero’s fondness for black clothing morphed into sophisticated, sexy black fashion. Black will no longer be in the shadows.