The color black relates to the hidden, the secretive and the unknown, and as a result it creates an air of mystery. It keeps things bottled up inside, hidden from the world.
In color psychology this color gives protection from external emotional stress. It creates a barrier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack of self confidence.
Black also became an important color in fashion that represents everything modern & elite.
“Black is the quintessence of simplicity and elegance.” as Yves Saint Laurent said.
Good-quality black dyes were not used till the 15th century. The blacks produced were often on gray, brown or bluish shades. The cloth had to be dyed several times to reach a darker color. Today, we offer our customers a new black: Ultranero. A black which does not fade out. A black which is to be proud. A black which is powerful. A black which is beautiful. A black which is eternal !
This is an upgraded ultranero concept including unisex & stretch fabric. Softness and elasticity have reached beyond the expectations with the use of modal fiber
Ultranero’s fondness for black clothing morphed into sophisticated, sexy black fashion. Black will no longer be in the shadows.