When we start every Bossa denim collection we think about cultural trends and influences. We want to fit our denims in the consumers movements and directions. So we create frames covering the different aspects of the denim/jeans trends. We fill these frames with our ideas, our innovations.
This season we divided the collection in 5 groups: HERITAGE
Jeans marked culture of the last 140 years probably more than we think. They were first working clothes, then symbols of disobedience only to become fashion items. History of denim and jeans is long and colorful.Denim has undergone a reinvention, back to the denim roots. Heritage is inspired by old school denims; traditional authentic fabric constructions with authentic yarn shapes, vintage indigo shades, courser counts.
We created traditional looks with modern technology. These denims are perfect match for vintage washes, oversize panths and any style.
True Summer colours are cool, calming and refreshing, like the feeling of water on the skin.
For us all the tones of grey, from bleaching down black to pale grey, almost white, will be the new summer alternative of blue. These grey toned denims will take you from boardroom to beach party effortlessly. Be cool and stylish with your strong neutral beauty.
The saying “what goes around comes around”may be intended to describe karma but it also works perfectly to explain the cycle of fashion. And that cycle seems to be turning quicker than ever. Less than 20 years later, fashion that was considered cool in the ‘90s cool once again . Whether it’s on the catwalk, on the street or in stores, ‘90s trends are appearing everywhere.
‘90s were the years of supermodels, the years when denim became really feminine and sexy. We took inspiration from that period and we created that “supermodel” look in a new technologically modern approach. Look amazing and glamorous with these denims.
Surfing, seaside, beaches, sunset, hot, breeze… Summer season always feel like a breath of fresh air, especially when it comes to denim.
Summer denims mean easy to bleach, comfortable, fresh looking, relaxed fits. It is what we like for SS21 summer. Summer Soft concept will fascinate you with fresh denims. New fibers and finishes, new technologies, new colors to have the softest summer breeze denims in the world.
Say hello to fresh summer with these denims!
Colors are summer vibes. We wanted this collection to give off warm summer vibes and happy thoughts.
Denim has exceptional vibrancy in color. Purple Shine; the name says it all. From purple to pink, deep and faded. This is our color inspiration for the season.