When we start every Bossa denim collection we think about cultural trends and influences.
We want to fit our denims in the consumers movements and directions.
So we create frames covering the different aspects of the denim/jeans trends.
We fill these frames with our ideas, our innovations.
This season we divided the collection in 5 groups:
Original jeans look with scents from 80’s and 90’s but with modern touch, new technologies and innovative contents, keeping the roots in the denim heritage.
What’s softer, comfortable, cozy than suede? Denims created to be extra soft, warm, ultra stretch. Wearing jeans made with these innovative fabrics gives a feeling of relax and well being.
With our creativity, know how and technologies we create denims with huge variety of colors, shades, washing effects.
Another big trend in the market is looking at sport/active garments to express fashion. We developed denims to fit in this fashion area. Denims that can easily be useful to for sport looking garments.
KEEP IT CLEAN
Sustainability, clean production processes, reduce wastage of water and energy, not polluting, recycle, reuse, are all concepts in our DNA. Our commitment is to “do our part” to “keep our planet clean”.